I listen to Joanna Penn’s CREATIVE PENN podcast religiously. The life of a writer – particularly an indie author taking faltering first steps – is a solitary one, and so it’s great to tune into someone who’s taken the route themselves and is eager to hand out the benefit of their experience.
As my post the other day proved, I’m no expert on book marketing. But I’m learning and trying to find the best ways to get my books out there and read. HOW TO MARKET A BOOK is a fantastic tool for beginners (and probably intermediaries too, I’ll let you know when I’m at that level). Penn has been doing this a long time and has picked up so many useful hints to pass on. If anything, there’s too much information in the book, but then the introduction does make it clear that it’s probably best to view it as a smorgasbord to dip into. You can read it in one go as I did, or see it as a reference manual to come back to again and again. Or both. Stylistically, Penn writes much as she speaks, and if you’ve never listened to her podcast, that means basically having a happy, enthusiastic friend encouraging and cajoling
I read it on my Kindle and I’m never overly impressed with the bookmark facility on a Kindle. So really the best compliment I can give this book is that I’m tempted to buy it again on paper, and when I read it next (and I will read it more than once, as there’s too much here to be taken in through a single perusal), I’ll post-it note and pencil-mark the hell out of it!
Fancy a free FRJ short story? There’s one available here.